CHINESE ACADEMY OF INTERNATIONAL TRADE
AND ECONOMIC COOPERATION
MINISTRY OF COMMERCE, P. R. CHINA

Wed.29/10/2014

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SONG Wei

Despite theongoing downturn in international investment and the global economy, economicand trade cooperation between China and Africa continues to grow steadily,highlighting the great potential of the African market. E-commerce, as a newbusiness mode, has become a key pillar for this cooperation. It meets the needsof both sellers and buyers. Chinese small and medium enterprises (SMEs) cansell their products directly to the African market through e-commerceplatforms, achieving a profit margin of 30-40 percent, in comparison to 5-10percent under the previous wholesale approach. In addition, it contributes toChina’s strong export growth – particu­larly exports to Africa are mainly con­sumergoods, such as clothes, fashion accessories and household digital appli­ancesand products, which are suitable for e-commerce.

The author isthe associate research fellow of the Institute of International DevelopmentCooperation.

This article ispublished on Global Times (November 28, 2016).


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